Thanks to ABEL Finance, we are completely in control of raising our Seed round, and confident that we’ll close the right investor.

As our business grew, we struggled to forecast past 6 months due to the increasing complexity of our operation. Abel Finance was instrumental in helping build a finance planning system that fit the needs of our growing PR agency, moving away from guesstimates based on approximate data to an easy to use, highly accurate business health reporting system and forecasting process. Rob was especially patient in understanding the requirement of our business and finding solutions that fit our needs, helping us prepare for the next level!

ABEL helped us prepare for a funding round.
They went way beyond the original scope (in a good way!). Instead of merely creating detailed and awesome multi-year forecasts of our SaaS business, they took on the role of CFO: helping with the investment pitch, screening of suitable investors, and much more. Since their involvement we say: who needs a CFO when you can have ABEL?

We are a non-profit consulting firm, so for us it’s really important to grow our impact sustainably. We were re-thinking our services and wanted to be able to offer fair prices to our clients, while at the same time covering our costs. I was new to the team, and to the COO role, so wasn’t familiar to terms such as fully loaded consulting rates, and chargeability.
I wasn’t sure how to navigate them, and got lost in the details.

Rob helped me focus on what matters, bringing clarity to the order of steps I needed to take. He also helped me think about creative ways to structure pricing, in order to make it as accessible as possible to clients. After just a 15 min discussion with Rob I had more ideas and a clear path forward, for which I’m very grateful!

I had a “deep dive” session with Rob and it was intense. Together we uncovered some really interesting information that was buried in the numbers. Now I have some clear insight into where the hidden costs are killing me and where there are pockets of profitability to be explored.

Thanks Rob

ABEL helps us with financial models and cash flow forecasts. Rob & his team played a key role with the preparations for Smart Life to attract more working capital. They are actively involved in the business decisions of Smart Life. ABEL scans the situation, come with good advice and, very important, have the eagerness to help execute the plan.
They have the ability to make finance more understandable, so we got a better insight in our business and possibilities.

ABEL will remain closely involved in Smart Life’s business and help us to grow healthily and step by step.
Finance is a real specialism. And ABEL is of great value to us!

Rob was invaluable at a critical point for our business. He helped us prepare for a number of fundraising scenarios, after which we felt much more confident to tackle the task ahead.

If you don’t have in-house financial expertise I highly recommend Rob as a partner and advisor.

Rob from Abel Finance is amazing! Not having a business background, I wasn’t sure what financial metrics were the most important to track and report on. He walked through our entire revenue model and mapped out all the important metrics. It was like the fog has lifted and I finally understand the financial side of our business on a much deeper level. I was a bit worried going into the call that I would feel embarrassed at my total lack of financial knowledge, but Rob immediately put me at ease and was able to explain complex financial concepts in a way that made them easy to understand. I highly recommend Rob from Abel Finance for any CEO / tech startup founder who doesn’t have a finance background!

I’ve created a very simple forecasting for my cash flow, following your advice. This is just amazing! I have a much better clarity on what’s ahead, and less stress too. Thank you so much for opening my eyes!!