About Us
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Our "Why"

Our mission is to enable online business owners to soar higher and fly further using financial & strategic insights.

For these insights are like having a pair of wings—wings to personal growth and freedom.

Our mission is to enable online business owners to soar higher and fly further using financial & strategic insights.

For these insights are like having a pair of wings—wings to personal growth and freedom.

Our mission is to enable online business owners to soar higher and fly further using financial & strategic insights.

For these insights are like having a pair of wings—wings to personal growth and freedom.

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What We Believe

Finance is a language
Finance translates and connects each and every aspect of your business. From Marketing to HR, from Operations to Customer Support - Finance is the link between all of them. And more importantly - Finance is the language to understand your past performance and connect it with your strategy going forward.

Building a business is the best way to achieve Freedom
What Freedom means is personal and how finance helps as well - it could be running a lifestyle business that allows the 4 hour work week, building and exiting a unicorn. Or it could be to build a business that changes the world.

Listening
The single most important skill for any adviser. We ask questions and we listen to what our you say and what you don't say. Every business is unique. Every owner is unique. So every advice we give is unique.

Trust
The trust you give us means the world to us. So we don't share anything from you with others, nor do we share anything from others with you. Discretion and confidentiality are essential to earn and keep your trust.

Founder

ABEL Finance was founded by Rob te Braake.

Grown up in a small town in the Netherlands, Rob became a global traveler.
This passion brought him to Asia. With two M.Sc. degrees from Tilburg University in his pocket, he made several stops throughout South East Asia. Eventually landing in China 2010. It was ING Bank that brought him there - as the part of the International Talent Program of one of Europe’s leading banks - to translate its ING’s global best practices to its Chinese partner, Bank of Beijing.

Attracted by the business dynamics in China, he chose to stay in China and co-founded clean-tech investment firm SDS Ventures. They launched several sustainable technology companies and took the role as Controller and CFO.

After staying in Asia for the better part of a decade, and seeing all parts of founding and growing a business, he started ABEL Finance to get back to his passion: Finance & Coaching.

How We Help

Courses - ABEL Finance

I'm a newbie in finance & strategy

I want to learn how to understand and control the finances of my business myself

ABEL Finance - Done with you programs

I am building the foundation

I want to set the foundations in my business for the future

ABEL Finance - Consulting & Coaching

I run a growing business

I want to an expert to help me hands-on or guide me to the next level

Get in touch with us to discover how we can add to
your growth and profitability

Get in touch now