Who are you?
I'm a newbie in finance & strategy
I want to learn how to understand and control the finances of my business myself
I am building the foundation
I want to set the foundations in my business for the future
I run a growing business
I want an expert to help me hands-on or guide me to the next level
What Our Clients Say:
I can see clearly now
As our business grew, we struggled to forecast past 6 months due to the increasing complexity of our operation. Abel Finance was instrumental in helping build a finance planning system that fit the needs of our growing PR agency, moving away from guesstimates based on approximate data to an easy to use, highly accurate business health reporting system and forecasting process. Rob was especially patient in understanding the requirement of our business and finding solutions that fit our needs, helping us prepare for the next level!
Who needs a CFO when you can have ABEL?
ABEL helped us prepare for a funding round.
They went way beyond the original scope (in a good way!). Instead of merely creating detailed and awesome multi-year forecasts of our SaaS business, they took on the role of CFO: helping with the investment pitch, screening of suitable investors, and much more. Since their involvement we say: who needs a CFO when you can have ABEL?
Much better clarity and less stress
I’ve created a very simple forecasting for my cash flow, following your advice. This is just amazing! I have a much better clarity on what’s ahead, and less stress too. Thank you so much for opening my eyes!!
Excellent Insight & Guidance
Rob was invaluable at a critical point for our business. He helped us prepare for a number of fundraising scenarios, after which we felt much more confident to tackle the task ahead.
If you don’t have in-house financial expertise I highly recommend Rob as a partner and advisor.
After just a 15 min discussion with Rob I had more ideas and a clear path forward
We are a non-profit consulting firm, so for us it’s really important to grow our impact sustainably. We were re-thinking our services and wanted to be able to offer fair prices to our clients, while at the same time covering our costs. I was new to the team, and to the COO role, so wasn’t familiar to terms such as fully loaded consulting rates, and chargeability.
I wasn’t sure how to navigate them, and got lost in the details.
Rob helped me focus on what matters, bringing clarity to the order of steps I needed to take. He also helped me think about creative ways to structure pricing, in order to make it as accessible as possible to clients. After just a 15 min discussion with Rob I had more ideas and a clear path forward, for which I’m very grateful!
Finance & Strategy for Online Businesses
Running an Online business is serious business. Yet many online business owners lack the time and / or knowledge to make full use of the value that finance and strategy can bring.
Decision making is clouded by ‘unknown unknowns’ and based on limited (financial) information.
And although understandable, especially in the early stages, it leads to sleepless nights filled with worries. It leads to decisions based on incomplete information and reactive management: owners running to solve one problem after another – while they should on the long term.
Larger companies have a CFO for a reason. Any CFO helps to understand the current situation, but a good CFO adds much more value. He/she helps to drive the strategy of the business by giving insight into the future.
Our mission is to help online business owners build and use financial and strategic insights to get their business to the next level and achieve their goals.
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