Finance & Strategy for Online Businesses

We Help You Get Clarity And Achieve Your Goals

Survive & Thrive During The Downturn

Turn your business around with our
Financial Recovery Strategic Transformation Program

Turn your business around with our
Financial Recovery Strategic Transformation Program

Turn your business around with our
Financial Recovery Strategic Transformation Program

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Who are you?

I'm a newbie in finance & strategy

I want to learn how to understand and control the finances of my business myself

I am building the foundation

I want to set the foundations in my business for the future

I run a growing business

I want an expert to help me hands-on or guide me to the next level

What Our Clients Say:

Raising our Seed round with confidence

Datenna - ABEL Finance

Thanks to ABEL Finance, we are completely in control of raising our Seed round, and confident that we’ll close the right investor.

Jaap van Etten

I can see clearly now

As our business grew, we struggled to forecast past 6 months due to the increasing complexity of our operation. Abel Finance was instrumental in helping build a finance planning system that fit the needs of our growing PR agency, moving away from guesstimates based on approximate data to an easy to use, highly accurate business health reporting system and forecasting process. Rob was especially patient in understanding the requirement of our business and finding solutions that fit our needs, helping us prepare for the next level!

Simon Vericel

After just a 15 min discussion with Rob I had more ideas and a clear path forward

We are a non-profit consulting firm, so for us it’s really important to grow our impact sustainably. We were re-thinking our services and wanted to be able to offer fair prices to our clients, while at the same time covering our costs. I was new to the team, and to the COO role, so wasn’t familiar to terms such as fully loaded consulting rates, and chargeability.
I wasn’t sure how to navigate them, and got lost in the details.

Rob helped me focus on what matters, bringing clarity to the order of steps I needed to take. He also helped me think about creative ways to structure pricing, in order to make it as accessible as possible to clients. After just a 15 min discussion with Rob I had more ideas and a clear path forward, for which I’m very grateful!

Cezarina Niculae

Like the fog has lifted and I see clearly now!

Rob from Abel Finance is amazing! Not having a business background, I wasn’t sure what financial metrics were the most important to track and report on. He walked through our entire revenue model and mapped out all the important metrics. It was like the fog has lifted and I finally understand the financial side of our business on a much deeper level. I was a bit worried going into the call that I would feel embarrassed at my total lack of financial knowledge, but Rob immediately put me at ease and was able to explain complex financial concepts in a way that made them easy to understand. I highly recommend Rob from Abel Finance for any CEO / tech startup founder who doesn’t have a finance background!

Leanne Beesley

Some very interesting insights

I had a “deep dive” session with Rob and it was intense. Together we uncovered some really interesting information that was buried in the numbers. Now I have some clear insight into where the hidden costs are killing me and where there are pockets of profitability to be explored.

Thanks Rob

Mark Brenwall
eFinity Studios Inc.

Finance & Strategy for Online Businesses

Running an Online business is serious business. Yet many online business owners lack the time and / or knowledge to make full use of the value that finance and strategy can bring.

Decision making is clouded by ‘unknown unknowns’ and based on limited (financial) information.

And although understandable, especially in the early stages, it leads to sleepless nights filled with worries. It leads to decisions based on incomplete information and reactive management: owners running to solve one problem after another – while they should on the long term.

Larger companies have a CFO for a reason. Any CFO helps to understand the current situation, but a good CFO adds much more value. He/she helps to drive the strategy of the business by giving insight into the future.

Our mission is to help online business owners build and use financial and strategic insights to get their business to the next level and achieve their goals.

Clear Vision - ABEL Finance

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