WHY
At ABEL Finance, we believe that freedom is the ultimate goal. Building a business is the key to achieve (financial) freedom. We empower business owners to achieve freedom by helping them to grow their business faster and more profitable, by providing all the value a CFO.
HOW
We are not just 'Finance' . We truly understand the founders perspective on the numbers of the business, as we have been and are business owners ourselves. We have hands-on experience launching and growing businesses. We have lived, worked and built businesses abroad. Our strength is in SaaS and eCommerce, and in distributed teams.
WHAT
We empower founders and owners to grow faster and more profitable by making better decisions based on understanding the numbers of their business.
That means we identify key metrics, set up or translate financial reporting so our clients truly understand their current performance. More important, we do financial planning, helping owners understand and control the future performance of their business.
Get in touch with us to discover how we can add to
your growth and profitability
Latest Insights
What ABEL Finance clients say:
Who needs a CFO when you can have ABEL?
ABEL helped us prepare for a funding round.
They went way beyond the original scope (in a good way!). Instead of merely creating detailed and awesome multi-year forecasts of our SaaS business, they took on the role of CFO: helping with the investment pitch, screening of suitable investors, and much more. Since their involvement we say: who needs a CFO when you can have ABEL?
Finance is a real specialism – ABEL is great added value!
ABEL helps us with financial models and cash flow forecasts. Rob & his team played a key role with the preparations for Smart Life to attract more working capital. They are actively involved in the business decisions of Smart Life. ABEL scans the situation, come with good advice and, very important, have the eagerness to help execute the plan.
They have the ability to make finance more understandable, so we got a better insight in our business and possibilities.
ABEL will remain closely involved in Smart Life’s business and help us to grow healthily and step by step.
Finance is a real specialism. And Abel is of great value to us!
Excellent Insight & Guidance
Rob was invaluable at a critical point for our business. He helped us prepare for a number of fundraising scenarios, after which we felt much more confident to tackle the task ahead.
If you don’t have in-house financial expertise I highly recommend Rob as a partner and advisor.
Much better clarity and less stress
I’ve created a very simple forecasting for my cash flow, following your advice. This is just amazing! I have a much better clarity on what’s ahead, and less stress too. Thank you so much for opening my eyes!!
Like the fog has lifted and I see clearly now!
Rob from Abel Finance is amazing! Not having a business background, I wasn’t sure what financial metrics were the most important to track and report on. He walked through our entire revenue model and mapped out all the important metrics. It was like the fog has lifted and I finally understand the financial side of our business on a much deeper level. I was a bit worried going into the call that I would feel embarrassed at my total lack of financial knowledge, but Rob immediately put me at ease and was able to explain complex financial concepts in a way that made them easy to understand. I highly recommend Rob from Abel Finance for any CEO / tech startup founder who doesn’t have a finance background!
