We Help You Take Control,
Make Smarter Business Decisions And Achieve Your Goals
We Help You Take Control,
Make Smarter Business Decisions And Achieve Your Goals
We Help You Take Control,
Make Smarter Business Decisions And Achieve Your Goals
Who are you?
I'm a newbie in finance & strategy
I want to learn how to understand and control the finances of my business myself
I am building the foundation
I want to set the foundations in my business for the future
I run a growing business
I want an expert to help me hands-on or guide me to the next level
Finance & Strategy for Online Businesses
Running an Online business is serious business. Yet many online business owners lack the time and / or knowledge to make full use of the value that finance and strategy can bring.
Decision making is clouded by ‘unknown unknowns’ and based on limited (financial) information.
And although understandable, especially in the early stages, it leads to sleepless nights filled with worries. It leads to decisions based on incomplete information and reactive management: owners running to solve one problem after another – while they should on the long term.
Larger companies have a CFO for a reason. Any CFO helps to understand the current situation, but a good CFO adds much more value. He/she helps to drive the strategy of the business by giving insight into the future.
Our mission is to help online business owners build and use financial and strategic insights to get their business to the next level and achieve their goals.
What Our Clients Say:
Finance is a real specialism – ABEL is great added value!
ABEL helps us with financial models and cash flow forecasts. Rob & his team played a key role with the preparations for Smart Life to attract more working capital. They are actively involved in the… business decisions of Smart Life. ABEL scans the situation, come with good advice and, very important, have the eagerness to help execute the plan.
They have the ability to make finance more understandable, so we got a better insight in our business and possibilities. ABEL will remain closely involved in Smart Life’s business and help us to grow healthily and step by step.
Finance is a real specialism. And ABEL is of great value to us! Read more “Finance is a real specialism – ABEL is great added value!”
Raising our Seed round with confidence
Thanks to ABEL Finance, we are completely in control of raising our Seed round, and confident that we’ll close the right investor.
Much better clarity and less stress
I’ve created a very simple forecasting for my cash flow, following your advice. This is just amazing! I have a much better clarity on what’s ahead, and less stress too. Thank you so much for… opening my eyes!! Read more “Much better clarity and less stress”
Who needs a CFO when you can have ABEL?
ABEL helped us prepare for a funding round.
They went way beyond the original scope (in a good way!). Instead of merely creating detailed and awesome multi-year forecasts of our SaaS business, they took… on the role of CFO: helping with the investment pitch, screening of suitable investors, and much more. Since their involvement we say: who needs a CFO when you can have ABEL? Read more “Who needs a CFO when you can have ABEL?”
Some very interesting insights
I had a “deep dive” session with Rob and it was intense. Together we uncovered some really interesting information that was buried in the numbers. Now I have some clear insight into where the hidden… costs are killing me and where there are pockets of profitability to be explored. Thanks Rob Read more “Some very interesting insights”
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Recent Insights
A Deep Dive Into E-Commerce Customer Acquisition CostCustomer Acquisition Cost is the perfect example of how financial metrics should be the basis for business decision making. Needless to say, investing in customer [...]
7 Key Metrics Every e-Commerce Owner Needs to ManageThere’s no room for guesswork in the blood-shed arena like e-Commerce. To enjoy healthy growth and meet your long-term goals, keeping a close eye on your [...]
CFO vs Controller vs Accountant: Moving Up The Hierarchy Of Financial NeedsRegardless of whether you run a consulting firm, a trading firm, or an SaaS business, you’ll likely face the similar challenges as you scale up: As your firm grows, and [...]
