Finance & Strategy for Online Businesses

We Help You Take Control,
Make Smarter Business Decisions And Achieve Your Goals

SaaS Financial Modeling

Make better decisions based on accurate Financial planning

e-Commerce Forecasting

Get in control of your business.
No more surprises from inventory or cash flow

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Who are you?

I'm a newbie in finance & strategy

I want to learn how to understand and control the finances of my business myself

I am building the foundation

I want to set the foundations in my business for the future

I run a growing business

I want an expert to help me hands-on or guide me to the next level

What Our Clients Say:

Raising our Seed round with confidence

Datenna - ABEL Finance

Thanks to ABEL Finance, we are completely in control of raising our Seed round, and confident that we’ll close the right investor.

Jaap van Etten

Excellent Insight & Guidance

Rob was invaluable at a critical point for our business. He helped us prepare for a number of fundraising scenarios, after which we felt much more confident to tackle the task ahead.

If you don’t have in-house financial expertise I highly recommend Rob as a partner and advisor.

Dustin Laverick

Like the fog has lifted and I see clearly now!

Rob from Abel Finance is amazing! Not having a business background, I wasn’t sure what financial metrics were the most important to track and report on. He walked through our entire revenue model and mapped out all the important metrics. It was like the fog has lifted and I finally understand the financial side of our business on a much deeper level. I was a bit worried going into the call that I would feel embarrassed at my total lack of financial knowledge, but Rob immediately put me at ease and was able to explain complex financial concepts in a way that made them easy to understand. I highly recommend Rob from Abel Finance for any CEO / tech startup founder who doesn’t have a finance background!

Leanne Beesley

Finance is a real specialism – ABEL is great added value!

ABEL helps us with financial models and cash flow forecasts. Rob & his team played a key role with the preparations for Smart Life to attract more working capital. They are actively involved in the business decisions of Smart Life. ABEL scans the situation, come with good advice and, very important, have the eagerness to help execute the plan.
They have the ability to make finance more understandable, so we got a better insight in our business and possibilities.

ABEL will remain closely involved in Smart Life’s business and help us to grow healthily and step by step.
Finance is a real specialism. And ABEL is of great value to us!

Maurice van den Berk

Some very interesting insights

I had a “deep dive” session with Rob and it was intense. Together we uncovered some really interesting information that was buried in the numbers. Now I have some clear insight into where the hidden costs are killing me and where there are pockets of profitability to be explored.

Thanks Rob

Mark Brenwall
eFinity Studios Inc.

Finance & Strategy for Online Businesses

Running an Online business is serious business. Yet many online business owners lack the time and / or knowledge to make full use of the value that finance and strategy can bring.

Decision making is clouded by ‘unknown unknowns’ and based on limited (financial) information.

And although understandable, especially in the early stages, it leads to sleepless nights filled with worries. It leads to decisions based on incomplete information and reactive management: owners running to solve one problem after another – while they should on the long term.

Larger companies have a CFO for a reason. Any CFO helps to understand the current situation, but a good CFO adds much more value. He/she helps to drive the strategy of the business by giving insight into the future.

Our mission is to help online business owners build and use financial and strategic insights to get their business to the next level and achieve their goals.

Clear Vision - ABEL Finance

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