We Help You Take Control,
Make Smarter Business Decisions And Achieve Your Goals
We Help You Take Control,
Make Smarter Business Decisions And Achieve Your Goals
We Help You Take Control,
Make Smarter Business Decisions And Achieve Your Goals
Who are you?
I'm a newbie in finance & strategy
I want to learn how to understand and control the finances of my business myself
I am building the foundation
I want to set the foundations in my business for the future
I run a growing business
I want an expert to help me hands-on or guide me to the next level
Finance & Strategy for Online Businesses
Running an Online business is serious business. Yet many online business owners lack the time and / or knowledge to make full use of the value that finance and strategy can bring.
Decision making is clouded by ‘unknown unknowns’ and based on limited (financial) information.
And although understandable, especially in the early stages, it leads to sleepless nights filled with worries. It leads to decisions based on incomplete information and reactive management: owners running to solve one problem after another – while they should on the long term.
Larger companies have a CFO for a reason. Any CFO helps to understand the current situation, but a good CFO adds much more value. He/she helps to drive the strategy of the business by giving insight into the future.
Our mission is to help online business owners build and use financial and strategic insights to get their business to the next level and achieve their goals.
What Our Clients Say:
Much better clarity and less stress
I’ve created a very simple forecasting for my cash flow, following your advice. This is just amazing! I have a much better clarity on what’s ahead, and less stress too. Thank you so much for opening my eyes!!
Excellent Insight & Guidance
Rob was invaluable at a critical point for our business. He helped us prepare for a number of fundraising scenarios, after which we felt much more confident to tackle the task ahead.
If you don’t have in-house financial expertise I highly recommend Rob as a partner and advisor.
Raising our Seed round with confidence
Thanks to ABEL Finance, we are completely in control of raising our Seed round, and confident that we’ll close the right investor.
Some very interesting insights
I had a “deep dive” session with Rob and it was intense. Together we uncovered some really interesting information that was buried in the numbers. Now I have some clear insight into where the hidden costs are killing me and where there are pockets of profitability to be explored.
Thanks Rob
Finance is a real specialism – ABEL is great added value!
ABEL helps us with financial models and cash flow forecasts. Rob & his team played a key role with the preparations for Smart Life to attract more working capital. They are actively involved in the business decisions of Smart Life. ABEL scans the situation, come with good advice and, very important, have the eagerness to help execute the plan.
They have the ability to make finance more understandable, so we got a better insight in our business and possibilities.
ABEL will remain closely involved in Smart Life’s business and help us to grow healthily and step by step.
Finance is a real specialism. And ABEL is of great value to us!
Want to find out how your business can grow faster and be more profitable?
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Recent Insights
A Deep Dive Into Average Order ValueAmazon’s process for getting the buyer to spend more goes something like this. When you add an item you are interested in to your shopping cart, Amazon gives you a [...]
A Deep Dive Into e-Commerce Gross MarginGross margin is one of the key metrics for e-Commerce businesses, and one of those metrics that businesses tend to be sensitive about. After all, would you reveal how [...]
A Deep Dive Into E-Commerce Customer Acquisition CostCustomer Acquisition Cost is the perfect example of how financial metrics should be the basis for business decision making. Needless to say, investing in customer [...]
